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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

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Go Vegan Scotland forced to take down posters after NFUS complaint

It concerned a poster campaign which first appeared in June, making the claim that ‘eating animals’ contributes more to climate change than transport.

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Go Vegan Scotland forced to take down posters following NFUS complaint to the Advertising Standards Agency

A formal complaint lodged by NFU Scotland (NFUS) with the Advertising Standards Agency (ASA) has been upheld after a long delay.

 

It concerned a poster campaign which first appeared in June, making the claim that ‘eating animals’ contributes more to climate change than transport.

 

As both official UK and Scottish Government figures indicated otherwise, NFUS contacted the organisation involved, Go Vegan Scotland, asking them to withdraw the posters but received no response.

 

This triggered NFUS’s first ever official complaint to the ASA.


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The complaint was lodged in early June. Go Vegan Scotland did not respond until August and it then took a further two months before the verdict.

 

During that time, posters were still visible.

 

Misinformation

They have now however been removed and Go Vegan Scotland has apparently given assurances to the ASA that it will only use substantiated claims in the future and that it will ensure that future adverts comply with the advertising code.

 

NFUS president Andrew McCornick said: “Farming’s frustration over misinformation being spread about the industry has never been higher.

 

“When we see inaccuracies, we must challenge them. Not least because mainstream media often take erroneous claims like this as being the truth.”

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