Farmers Guardian
News
Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored

DataHub

DataHub

Auction Finder

Auction Finder

LAMMA 2020

LAMMA 2020

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

Government must match-fund red meat marketing spend, says NFU

The NFU livestock board has called on Government to match-fund Red Tractor’s marketing spend and beef and lamb levies to boost demand for red meat.  

TwitterFacebook
Share This

Government must match-fund red meat marketing spend, says NFU

Richard Findlay, the board’s chairman, told an NFU council meeting in Stoneleigh this week that reversing the decline in red meat consumption was key to resolving the beef price crisis, which has seen some farmers lose up to 50p per kilo on their produce.

 

At the meeting, delegates criticised union leaders for not doing enough to support the sector, telling them there was a perception among farmers that the NFU was ‘not there’.

 

Outlining the work the union had done in calling for a more transparent market, Mr Findlay warned there were ‘no easy answers’ and powerful processors had farmers ‘by the scruff of the neck’.

 

“I also want [Farming Minister] George Eustice and Government to consider match-funding processor and producer levies and the Red Tractor marketing spend,” he said.


Read More

‘Who the hell is making money from all this beef? Somebody is making money’‘Who the hell is making money from all this beef? Somebody is making money’
Ex-Defra chief scientist under fire after calling for cut in red meat productionEx-Defra chief scientist under fire after calling for cut in red meat production
NFU officeholder elections hot up as candidates throw their hats into ringNFU officeholder elections hot up as candidates throw their hats into ring
Northern Irish beef groups to meet in response to Irish beef disputesNorthern Irish beef groups to meet in response to Irish beef disputes
Politicians need to ‘wake up and smell the coffee’ on beef pricesPoliticians need to ‘wake up and smell the coffee’ on beef prices

“We need to boost domestic demand. It is decreasing and we need to address that.

 

“We need to get beef and lamb products which a consumer can cook in less than 30 minutes. That is our biggest challenge.

 

“There has been a lot more innovation in other proteins on the market place and we have been left behind with red meat.”

 

Mr Findlay also called on the Government to look at power imbalances in the lamb market as it prepares to hold a roundtable summit on the beef crisis.

 

Competition

 

“I am concerned there is a complete lack of competition in the [beef] processing sector,” he said.

 

“It is being dominated by too few, large, Irish-owned processors and this gives them the ability to mingle and blend British and Irish product, with very little ability for the consumer to distinguish between it, and that pulls down our domestic product price.

 

“We are not far off being in a similar position for lamb slaughtering, with the sale last year of one of the major slaughtering outfits [2 Sisters Red Meat Limited to Irish-based Kepak Group].

 

“There is a disproportionate power in the processing industry in too few hands.”

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS