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Graham's brand grows as dairy demand surges

A family-run dairy business has overtaken the likes of Irn Bru and Cadbury’s to become the number one Scottish food brand in Scotland.

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From left: Chairman Robert Graham, Jean Graham, marketing director Carol Graham and managing director Robert Graham.
From left: Chairman Robert Graham, Jean Graham, marketing director Carol Graham and managing director Robert Graham.
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Graham's brand grows as dairy demand surges

According to the Scottish Brand Footprint 2020, compiled by Kantar WorldPanel, Graham’s The Family Dairy, based at Bridge of Allan, Stirling, has overtaken Irn Bru for the first time.

 

Most chosen brands

 

Scotland’s largest independent dairy, which has about 120 farmer suppliers, also jumped up one place to number nine in the top 20 most chosen food brands in Scotland, overtaking Nescafe, Kingsmill, Pepsi,
Cadbury’s and Birds Eye.

 

The ranking is based on Scottish household shopping choices and revealed which brands were being bought by the most consumers the most often.


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Grahams Isle of Skye Sea Salt Butter and bread.
Grahams Isle of Skye Sea Salt Butter and bread.

Robert Graham, managing director at Graham’s the Family Dairy, said: “People have increasingly sought our Scottish dairy products that they understand and trust.

 

“We believe that the consumer’s desire to support brands who are local and have the provenance they can trust, has further accelerated since Covid-19. This will continue to be increasingly important as we move forward.”

 

Following the first lockdown in March, dairy was one of the big winners as consumers sought to stock up on staple products such as milk, cheese and cream. And as Farmers Guardian reported on October 23, milk rounds have seen a resurgence as people returned to doorstep delivery during the pandemic.

 

Graham’s saw sales of butter double amid a surge in home baking during lockdown and also stepped up its home delivery of milk service, with pints of milk in glass bottles available for 87p via their website.

 

The business, which employs around 700 people, still runs a 300-head dairy herd of its own.

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