All ten major supermarkets showed growth over the 12 weeks to April 23
Grocery sales have grown at their fastest rate since 2013 over the Easter period and all ten major retailers showed growth for the first time in three and a half years, according to data from Kantar Worldpanel.
The grocery sector made almost £1bn in additional sales in the 12 weeks ending 23 April 2017.
Premium lines were seeing ‘huge growth’ with Morrisons ‘The Best’ range performing particularly well. Morrisons was the fastest growing of the ‘big four’ but its market share slipped by 0.2 per cent to 10.4 per cent as the discounters continued to grow ahead of the market.
Aldi sales grew by 18.3 per cent year on year with Lidl sales growing by 17.8 per cent.
Sainsbury’s sales rose by 1.7 per cent with a particularly strong performance in the fresh and chilled aisles.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said: “At a category level, Sainsbury’s is performing well in the fresh and chilled aisles – fruit, vegetables and salads are up by 2 per cent, suggesting its ‘Food Dancing’ campaign is resonating with consumers eager to try more scratch cooking.”
Sainsburys has also announced an 8.2 per cent fall in profit before tax for 2016/17 but said its food performance was ‘resilient’.
Mike Coupe, J Sainsbury group chief executive, said “Food is the core of our business and we are committed to helping customers live well for less. Our food business remains resilient in a challenging market and we continue to innovate in quality and to invest in price.”
Waitrose sales grew by 3.1 per cent with co-op sales up 2.6 per cent.
Grocery inflation stood at 2.6 per cent with prices rising for products including butter and fresh lamb. However, this was partially offset by falling prices for bacon, fresh poultry and crisps.