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High profile vegan adverts cause industry anger

Adverts have appeared in the national press and on billboards around the country promoting veganism



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High profile vegan adverts cause industry anger #teamdairy

Farmers have reacted angrily to high profile advertisements from Go Vegan World (GVW) claiming ‘humane dairy is a myth’.

 

The adverts appeared in The Telegraph yesterday (February 26) and have also been seen on billboards and taxis around the country.


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On February 5, the newspaper also ran a full page advertisement with the slogan ‘Dairy takes babies from their mothers’.

 

NFU dairy board chairman Michael Oakes said as a dairy farmer seeing adverts like this in the press was ‘disheartening’.

 

“It makes you angry. We are really conscious of their welfare,” he said.

 

“The way we look after them is key. The last thing we want is any animal suffering.

 

“It portrays us in a really poor way which does not reflect our membership.”

 

'Missing the point'

 

Following an open letter from Mr Oakes to the newspaper, GVW hit out at the union and said it was ‘entirely missing the point’ of veganism.

 

GVW campaign director Sandra Higgins said: “Veganism is about justice. Justice can’t be accorded to others unless we are willing to swap places with them.

 

“None of us would voluntarily choose the life and death of any mammal used in the dairy industry or any other form of animal agriculture or animal use. The only way to be fair is to abolish all use of them.”

 

She said farmers had ‘no need’ to feel threatened by veganism.

 

“We will need and value farmers more than ever in a vegan world."

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