FG BUY&SELL        FARMERS WEATHER       ARABLE FARMING        DAIRY FARMER      FARMERS GUARDIAN        AGRIMONEY        OUR EVENTS        MEMBERSHIP BENEFITS        BLOGS        MORE FROM US

You are viewing 1 of your 2 free articles

You’ll need to join us by becoming a member to gain more access.
Already a Member?

Login Join us now

How to pitch your product to a supermarket

News

Diversifying your farm business is a popular and productive way to utilise your skills and resources, but with such an abundance of farm products on offer, how do you pitch your ideas to a supermarket and make them stand out?

Twitter Facebook
Share This

Ways to perfectly pitch your products to a supermarket #GetIn2Ag

1. Give clear and concise information about the product – think about what is important about your product, why it would appeal to customers, and how it can be produced on a larger scale

2. Understand what is special about the product – be clear about the product’s ‘point of difference’ and what competition for that product there might already be

3. Research – do some market research to understand where your product will fit. Think about whether you are offering a brand, or trying to get a product into a brand, and research how this might work

4. Production and delivery requirements – make sure you can supply a quality product consistently and do not over promise on what you can supply

5. First impressions count – make sure you present yourself correctly and work out how you are going to make your pitch

6. Be prepared; it can take time – a lot of people pitch a lot of products to retailers, and all will have a clear pipeline of food development that the product needs to go through

Join the conversation

Twitter Facebook
Rating (0 vote/s)
Post a Comment
To see comments and join in the conversation please log in.

Related blogs

From the editor: Broken supply chain needs fixing before farming can move forward

From the editor: Broken supply chain needs fixing before farming can move forward

It is not often you go to an NFU press conference and come away thinking about the very essence of farming and how it shapes its future, but this is what seemed to happen to me this week.

More News

30 day restrictions in place to protect poultry from avian flu

Poultry farmers have been urged to keep their birds indoors to help protect them from a strain of avian flu which is circulating in mainland Europe.

Farmer given suspended jail sentence after cows trampled walker to death

A farmer whose cows trampled a walker to death has been given a 12-month suspended prison sentence and ordered to pay £30,000 after admitting health and safety failings.

'Unusual' planning decision to convert modern agricultural building

Plans to convert a modern agricultural building into residential accommodation have been given the go ahead by Powys County Council.

Temperatures to hit teens following week of -6C

Warmer weather in sight this week after the freezing temperatures of the last few days. Farmers weather expert Dr Simon Keeling said things are set to change.

Farmer fined after pregnant ewe left for dead

A Welsh farmer has been fined over £3,000 for failure to provide adequate nutrition for his flock of sheep.
FG Insight and FGInsight.com are trademarks of Briefing Media Ltd.
Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of Briefing Media Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2016 by Briefing Media Limited. All rights reserved.
RSS news feeds