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How to pitch your product to a supermarket

Diversifying your farm business is a popular and productive way to utilise your skills and resources, but with such an abundance of farm products on offer, how do you pitch your ideas to a supermarket and make them stand out?

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1. Give clear and concise information about the product – think about what is important about your product, why it would appeal to customers, and how it can be produced on a larger scale

2. Understand what is special about the product – be clear about the product’s ‘point of difference’ and what competition for that product there might already be

3. Research – do some market research to understand where your product will fit. Think about whether you are offering a brand, or trying to get a product into a brand, and research how this might work

4. Production and delivery requirements – make sure you can supply a quality product consistently and do not over promise on what you can supply

5. First impressions count – make sure you present yourself correctly and work out how you are going to make your pitch

6. Be prepared; it can take time – a lot of people pitch a lot of products to retailers, and all will have a clear pipeline of food development that the product needs to go through

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