Farmers Guradian
Topics
How to spot BSE and what farmers can do to prevent it

How to spot BSE and what farmers can do to prevent it

DataHub

DataHub

Dairy Farmer Magazine

Dairy Farmer Magazine

Auction Finder

Auction Finder

CropTec

CropTec

LAMMA 2019

LAMMA 2019

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

Industry backs French move to ban meat labelling on vegetable alternatives

Industry leaders have championed an amendment to the French agricultural bill to ban the use of meat labelling on vegetable substitutes.


Lauren   Dean

TwitterFacebook
Lauren   Dean
TwitterFacebook
Share This

Industry backs French move to ban meat labelling on vegetable alternatives

The measure was approved last Thursday (April 19) following a proposal from farmer MP Jean Baptiste Moreau who argued vegan and vegetarian alternatives to meat-based products were misleading consumers.

 

It means any future labelling on products of non-animal origin in the country will be excluded from using now legally reserved terms such as ‘meat’, ‘steak’, ‘bacon’ and ‘sausage’.

 

Producers who fail to comply could face fines of up to €300,000 (£260,000).


Read More

Mandatory method of production labelling could consign animals to ‘scrap heap’ Mandatory method of production labelling could consign animals to ‘scrap heap’
Word ‘milk’ banned for use in branding of plant-based products Word ‘milk’ banned for use in branding of plant-based products
Dairy-free diet trends pose osteoporosis threat to youngsters Dairy-free diet trends pose osteoporosis threat to youngsters
Dietary think tank rapped after suggesting UK-wide reduction of red meat Dietary think tank rapped after suggesting UK-wide reduction of red meat

Mr Moreau tweeted: “It is important to combat false claims. Our products must be designated correctly: the terms of #cheese or #steak will be reserved for products of animal origin.”

 

 

Laura Ryan, AHDB sector strategy director for beef and lamb, said she was interested to see other countries taking steps to protect the integrity of meat products almost a year after the EU Court of Justice banned products of a purely plant-based substance using milk, cream, butter, cheese or yoghurt as a marketing tool.

 

Absolute clarity

She said the issue of labelling was ‘very much front of mind’.

 

“Labelling alternative proteins using established meat product names seems misleading,” Ms Ryan said.

 

“If people choose to adopt a diet using alternatives they are entitled to do so, but there should be absolute clarity around the composition of the products being consumed.

“It is disingenuous to market alternatives or substitutes as the genuine products understood and enjoyed by the vast majority of a population.”

 

NFU head of food and farming Philip Hambling also backed the move and hinted towards research which highlighted a want from shoppers for clear and simple labelling to help understand where their food had come from.

 

“Existing schemes such as Red Tractor provide assurances that British food is of high production and welfare standards, and can be traced back to British farms,” he said.

 

“The NFU has long called for clear labelling and for clarity in labelling for products marketed as meat and dairy alternatives to ensure the public are not confused or misled.”

Jobs in Agriculture

Jobs in Agriculture

It is estimated a third of the global population work in agriculture - making it the single largest employer in the world.


Check out Jobs in Agriculture for the latest vacancies from this vast and varied industry.

 

Click here to browse!

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS