In a bid to take farm-to-fork accountability for the £3 billion worth of meat wasted annually, industry has announced a collective ambition to half the amount of wasted meat and reduce greenhouse gas emissions.
New data has revealed £250 million is wasted in meat processing, £70m in retail, £440m in hospitality and foodservice and £2.2bn from households each year.
In response, 38 of the UK’s largest organisations involved in the production and sale of meat, including all major grocery retailers and key trade bodies, have signed up to Meat in a Net Zero world, facilitated by the Waste and Resources Action Programme (WRAP).
The ambition aims to prevent more than 150,000 tonnes of meat, worth £1.5bn, ending up as waste.
WRAP director Peter Maddox said: “It is key the focus is on every link in the supply chain from production, processing and sale, through to the customer, whether they are eating in or outside of the home.”
NFU livestock board chairman, Richard Findlay, said: “When it comes to primary production, having a shared goal and strategy will help make sure all livestock farmers are moving in the right direction.
“Beyond the farm gate, it is a great opportunity to make improvements throughout the meat supply chain to reduce our collective carbon footprint, and it is important every part of the supply chain is considered alongside the opportunities to reduce waste at home.”
Anna Proffit, policy technical manager at the British Meat Processors Association, said increasing efficiency and reducing waste along the meat supply chain was of ‘paramount importance’ to the sustainability of the sector.