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Interactive label promotes milk shelf-life

A new, stick-on label could help consumers determine whether their milk is fresh or not when it is applied to a bottle of milk by turning ‘bumpy’ when milk has gone off.


Hannah   Park

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Hannah   Park
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Solveiga Pakstaite
Solveiga Pakstaite

The Mimica Touch was presented at Dairy-Tech by company founder and director Solveiga Pakstaite, who said finding a way to safely extend shelf life in homes was key to reducing some of the ‘one out of six pints’ currently wasted in UK households.

 

Ms Pakstaite explained the label worked using a gelatine-based gel which was formulated to ‘spoil’ at exactly the same rate as the food product it was stuck on to – in this case, fresh milk.

 

A label which is ‘smooth’ to touch would mean the milk is safe to drink, while a ‘rough’ surface indicates the milk has gone off.

She said: “The label can safely extend the shelf life beyond the worst case scenario date which is currently printed on the packaging. By reducing consumer uncertainty beyond this point, less is likely to be thrown away straight away.”

 

Mimica is currently undertaking a series of pilots with producer groups, as well as consumer trials. It is also working with some larger scale processors ahead of a potential commercial roll-out.

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