Jamie Oliver champions RSPCA-assured chicken after controversial Red Tractor claims

“If you look at Red Tractor, they deal with welfare but they deal with everything from pesticide use to conservation, to health and safety to traceability, so having a bottom standard that covers all of British farming for me is really important.”

The pair then said they would rather British chicken was produced to a ‘higher welfare’ standard ‘with labels such as RSPCA-assured’, which the Jamie Oliver brand has backed since the broadcast.

Red Tractor was quick to hit back at the comments saying the label championed affordable food produced to standards that ‘UK consumers demand and expect’.

Welfare

It said about 95 per cent of chicken was produced to Red Tractor standards using both indoor and free-range systems, which covered ‘much more than single issue schemes like RSPCA-assured’.

“Our indoor chicken standards are not the ‘bottom rung’ of a welfare ladder, but are actually higher than both UK and EU legislation, and are significantly higher than production standards in other parts of the world, including the USA for example,” Red Tractor said.

“The fact that Red Tractor has a free-range scheme was also ignored.”

#FridayNightFeast Thanks @jamieoliver never realised Red Tractor was only basic standard. Will certainly make me rethink my choices when buying chicken 🐤

— 💖 Susan Hockridge (@HockSusan)

#FridayNightFeast Thanks @jamieoliver never realised Red Tractor was only basic standard. Will certainly make me rethink my choices when buying chicken \uD83D\uDC24

— \uD83D\uDC96 Susan Hockridge (@HockSusan) February 16, 2018

#JamieAndJimmy #FridayNightFeast I would happily pay 50p extra for free range chicken. Let those little clickers run free (before we eat them) 🍃🐔🐔🐔🍃 @jamieoliver @jimmysfarm

— Becki (@knutsloony)

#JamieAndJimmy #FridayNightFeast I would happily pay 50p extra for free range chicken. Let those little clickers run free (before we eat them) \uD83C\uDF43\uD83D\uDC14\uD83D\uDC14\uD83D\uDC14\uD83C\uDF43 @jamieoliver @jimmysfarm

— Becki (@knutsloony) February 16, 2018

Jamie Oliver back on his high horse again, this time regulating red tractor chicken and takeaways. He needs to critique his own choice of double denim personally #JamieandJimmy #FridayNightFeast

— Mark Ellames (@MJE_3)

Jamie Oliver back on his high horse again, this time regulating red tractor chicken and takeaways. He needs to critique his own choice of double denim personally #JamieandJimmy #FridayNightFeast

— Mark Ellames (@MJE_3) February 16, 2018

But a Jamie Oliver spokesman said whilst Red Tractor played a ‘key role’ in implementing a much-needed broad-based farming standard producing chicken from a trusted source, the brand would continue to recommend RSCPA standards as the minimum welfare for indoor reared meat chickens in the UK.

She said: “This is due to a lower stocking density, the provision of environmental enrichment – RSPCA requires perches, straw bales and pecking objects – and the requirement to use higher welfare breeds of chickens and provide them with natural light.

“We believe this also means that RSPCA chicken tastes better.”