Aiming to establish a long-tern alliance, John Deere has announced that it has invested in materials handling maker Kramer-Werke GmbH.
According to John Deere, both companies have agreed, subject to antitrust approval, for Kramer to provide material handlers for distribution through the John Deere dealer network under the Kramer trademark.
Extending John Deere’s offering, the Kramer product range includes compact wheel loaders (nine models), telescopic wheel loaders (four models) and telehandlers (nine models), produced and developed by Kramer at Pfullendorf in Germany. Kramer-Werke GmbH is a Wacker Neuson SE company.
Under this agreement the John Deere dealer network will be the preferred distribution partner for Kramer, which in turn will allow Kramer to strengthen its position in several markets around the world, including the UK.
It is understood John Deere will not be forcing all its dealers to take on Kramer, particularly those who already offer other material handling brands, but it will be recommending to its dealers to take on Kramer.