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Levy boards launch beef campaign in bid to address lockdown red meat turbulence

News29 Apr 2020Mollie Leach

A major £1.2 million national consumer campaign ‘Make It’ with beef is being launched by AHDB, Quality Meat Scotland (QMS) and Hybu Cig Cymru (HCC), in a bid to address red meat turbulence within the supply chain.

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Levy boards launch beef campaign in bid to address lockdown red meat turbulence

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