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LAMMA 2021

LAMMA 2021

LIVE STREAM: Brexit 360 - a year to go: Join the conversation

Brexit has big implications for any discussion about the future of the agriculture and horticulture industries.

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#Brexit360 - a year to go: Join the conversation

With one year to go before the UK’s official exit from the EU, Farmers Guardian has teamed up with AHDB for a live broadcast exploring the key issues Brexit poses for our food and farming businesses.


From 9.30am, we’ll host live discussions, below, with expert panellists from across the industry as well as hearing from farmers and growers about their big concerns as Brexit approaches – and what they’re doing to prepare.


9:30am: Brexit 360: Where are we now?


12:30pm: Brexit 360: Opportunities and challenges


3pm: Brexit 360: Fit for the future


Note: Refresh your browser at the beginning of each session to continue live stream.

*Tweet your questions using #Brexit360!

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Get involved

Our panellists will be answering your questions, so send them via video or tweet including the hashtag #Brexit360.

Each session will include a 15-minute intermission to allow us to collate your questions and comments, which we’ll address in the second half.




Session One - Where are we now?


While Brexit remains headline news, there remains much uncertainty.


What we do know is that agriculture is likely to be one of the sectors most impacted by Brexit due to the significance of the Common Agricultural Policy to farmers in the UK and the fact that the EU dominates our agri-food trade.


The panel will discuss how far we’ve come since the referendum, what the signals from UK Governments are so far and what they mean for the industry as a whole, as well as some of the behind-the-scenes work being done to inform the debate.


Editor Ben Briggs joins this panel to highlight some of his readership’s key concerns and priorities over the course of the coming years.



Ben Briggs, Editor, Farmers Guardian
Phil Bicknell, Market Intelligence Director, AHDB
Tom Keen, EU Exit and International Trade Adviser, NFU
John Richards, Industry Development and Relations Manager, Hybu Cig Cymru (HCC – Meat Promotion Wales)

Session Two – Global opportunities and challenges


The EU is our most important trading partner, with two-thirds in value of UK agricultural exports destined there.


Equally 70 per cent of our imports come from the EU.


While our future trading relationship with Europe remains unclear and with the prospect of striking deals with other countries around the world heralded as a significant price from Brexit, where does food and farming fit in?


The panel will discuss some of the opportunities to grow existing markets for agricultural products, tap into new markets and some recent successes in securing market access.


We’ll also preview new market research by AHDB, to be published in April, which shows what is important to overseas consumers when buying their food and how UK exporters can make the most of on the unique qualities of the British brand.



Peter Hardwick, Head of Exports, AHDB
Rob Clayton, Potatoes Strategy Director, AHDB
David Swales, Head of Strategic Insight, AHDB

Session Three – Fit for the future


Our research shows that the top 25 per cent of performers, regardless of sector or farm size, are best placed to weather the Brexit storm.


Although individual farmers and growers can do little to influence the wider policy decisions, we feel there is a lot within your control to help your business get fit for the future. But where do you start?


Our panellists will discuss the tools and support available, the practical steps you can take to build your resilience to Brexit shocks and successful measures already being taken on farm.


Martin Williams, Monitor Farmer
Graham Redman, Partner, The Anderson Centre
Sarah Baker, Strategic Insight Manager, AHDB
Philip Dolbear, Knowledge Exchange Manager, AHDB


  • All AHDB’s analysis on the implications of Brexit for UK agriculture and horticulture is available at

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