The Royal Association of British Dairy Farmers (RABDF) has won an exhibition industry award for its live robotic milking and feeding demonstration with 40 cows, featured at 2014 Livestock Event.
Competing against other consumer events including the Ideal Home Show, Ecobuild, the Wedding Show and the Clothes Show, RABDF won the ‘best feature area’ at the Exhibition News (EN) annual awards held in London on 10 April.
Exhibition News managing editor, Jamie Wallis said: “RABDF’s entry was very different to all the others and a really great example of a feature area built with absolute relevance to the event and audience to which it caters."
Livestock Event director, Matt Knight commented: “The EN awards are the pinnacle of the exhibition industry and we are thrilled to receive this award, not only to recognise the success of the world’s first combined robotic milking and feeding demonstration at an event but for the entire livestock sector. To my knowledge, an agricultural show has never won an EN award, which makes this extra special."
Lely will be returning with the same demonstration with 40 dairy cows but extending the robotic feeding to include beef at this year’s Livestock Event on July 8 and 9.