Stilton sales are down 30 per cent since the start of the coronavirus crisis as shoppers opt for bulk buying of hard cheeses while restaurant demand has collapsed.
In response, makers have called on shoppers to buy Stilton rather than imported blue cheeses.
They will also increase the availability of smaller retail packs.
The Stilton Cheese Makers Association said its members have had to reduce the amount of cheese they make but they are committed to processing milk from the 70 Leicestershire, Nottinghamshire and Derbyshire dairy farms which supply them with milk for the protected cheese.
“Like many British food producers, Stilton sales have been affected by the Covid-19 pandemic,” said Robin Skailes, chairman of the SCMA and director of Cropwell Bishop Creamery.
“We hope that the British public will support us by buying Stilton instead of imported blue cheeses which, in turn, will support British dairy farmers.”