A man has died and another person seriously injured after a crash between a car and a tractor.
The incident happened shortly before 1.40pm on Sundon Road near Luton yesterday (November 20).
Emergency services attended the crash but a man was pronounced dead at the scene.
Next of kin have been informed and are being supported by a specially trained officer.
A second person was airlifted to hospital with serious injuries.
Sergeant Neil Lavender said: “This is a tragic incident and our thoughts are with those who have lost a loved one.
"I’m appealing for anyone who witnessed the collision to contact us on 101 to help us establish the circumstances.
"Anyone with information is asked to call 101, quoting reference number 175 of 20 November."
The incident happened as drivers were urged to take care on rural roads after it was revealed there was a 23% rise in deaths last year.
As colder conditions and dark nights take hold, motorists are being told to adapt their driving accordingly and to be aware of slow-moving farm vehicles and vulnerable road users such as horse riders, walkers and cyclists.
Martin Malone, Manager for NFU Mutual said: “While the decrease in road fatalities in urban areas is welcome news, we are deeply concerned by the rise in deaths on rural roads."
“Modern vehicles tend to insulate drivers from harsh conditions outside – but sophisticated braking systems won’t prevent a skid on an untreated road after a frost. Many rural roads aren’t gritted after a frost or snowfall so it’s vital to stay alert and adjust speed according to weather conditions.
“In the countryside, you never know if there will be a tractor, horses, or a walker round the next corner and every year NFU Mutual deals with claims resulting from serious accidents involving farm vehicles being hit by fast-moving cars, lorries and motorcycles.”