McCain Foods has become the principal sponsor of AHDB’s schools project – Grow Your Own Potatoes.
Launched in 2005, Grow Your Own Potatoes was one of the first primary school based growing projects. Since then, it has become the largest of its kind with over 3 million children having taken part.
Last year almost 16,000 growing kits were distributed to over 10,000 primary schools across Great Britain.
Sue Lawton, education manager at AHDB says: “The straightforward and hands-on nature of the project makes it perfect for young pupils. We get great feedback from teachers, which is why it’s grown in popularity to the point where nearly half of British primary schools are involved.”
The seed potatoes grown by the schools are all donated by local companies, so the project has always benefitted from industry support, but McCain are the first principal sponsors.
Daniel Metheringham, head of agriculture at McCain UK says: “It is vital that children know where their food comes from, and Grow Your Own Potatoes provides a real connection to the food on families’ plates.
“We’re proud to have the opportunity to extend our support from a seed supplying regional partner to principal sponsors. The extra funding means the project can grow. More schools can get involved and even more children will be getting their hands dirty while making that mental connection between food and farming.”