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McDonald’s and PCF join forces to boost farmers’ economic resilience

McDonald’s UK and The Prince’s Countryside Fund (PCF) have joined forces to help improve the economic resilience of farming families.

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McDonald’s and PCF join forces to boost farmers’ economic resilience

With the support of McDonald’s, the PCF is launching a new ‘Beef it Up’ scheme in 2020, which will be made up of a series of workshops aimed at livestock farms in the Farm Resilience Programme alumni network.

 

The workshops, designed to further strengthen the farm businesses, will address topics such as animal health and welfare, farm safety, economic resilience and environmental management.

 

It is hoped the knowledge gained will allow participating farmers to improve their practices and sustainability performance, by introducing them to practical steps they can take to make changes to their production systems.


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Nina Prichard, head of sustainable and ethical sourcing at McDonald’s UK said: “Our supply chain is absolutely critical to our success – we could not serve the food we are famous for without the support and hard work of 23,000 British and Irish farmers.

 

“This partnership is an important move in supporting them and securing their future.

 

“Farming is part of the fabric of our society, and we are delighted to be working with The Prince’s Countryside Fund on this resilience progamme.”

 

Claire Saunders, director of The Prince’s Countryside Fund added: “I am thrilled that the Fund will be working again with McDonald’s, in order to help us improve the prospects of family farm businesses across the UK at such a critical time.”

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