Meat industry anger following Food Standards Agency (FSA) #meatfreeweek tweet
Leading meat trade and farming organisations have hit out after a tweet from FSA promoting #meatfreeweek.
A joint industry statement said FSA had ‘again overstepped its mark as a non-ministerial government department (NMGD) by actively promoting the campaign.’
“Its role is not that of lobbyist but to use its expertise and influence so that people can trust that the food they buy and eat is safe and honest,” it said.
“At no point should it be actively influencing people to make a particular dietary choice.”
The tweet, which has since been taken down, said:
“It’s #meatfreeweek - eat less, care more and feel good – are you up for
the challenge? For more info and recipes meatfreeweek.org”
A spokesman for FSA said: "We use our social media channels to flag up many food-related initiatives that consumers might be interested in, helping consumers make choices that are right for them.
"Our recent Food Safety Week campaign, for example, focused particularly on meat and eggs and how to make the most of them safely, wasting less. Our upcoming barbecue campaign will focus on cooking burgers safely at home.
"We continue to support government advice on healthy eating and a balanced diet. NHS Choices advise that people who eat a lot of red and processed meat a day (more than 90g cooked weight) cut down to 70g.
"On this occasion the wording of the tweet was not appropriate and did not properly reflect our position, so we have removed the message."