Mooving on up! Charity trek sees life-size cow carried to Snowdon summit

The event was particularly poignant for Royal Welsh Agricultural Society chief executive and trek leader Steve Hughson, whose friend had taken his own life just weeks before.

"I actually attended my friend’s funeral the day before the walk. I think that shows just how real mental health issues within the farming community are. Events like this are vital in raising awareness of the issues the farming community face, often in silence."

Ms Reader, who also sits on NFU Cymru’s milk board, said the stunt aimed to showcase food and farming and reconnect with the public.

She added: “We are trying to counter the negativity which is sometimes aimed at farming right now by doing something fun, positive and attention grabbing.”

Donations have been flooding in for the event’s chosen charities, RABI which helps farmers suffering financial hardship and mental health charity the DPJ Foundation, set up by a farmer’s wife after she tragically lost her husband to suicide. You can still donate, visit: www.justgiving.com/crowdfunding/cowsontour

Cows on Tour is now preparing to visit various schools across Wales to teach children about the importance of farming and where their food comes from as part of a roadshow taking place from May 13-19.

For more information and for future events search ‘CowsonTour’ on Facebook.