Farmers in the European Union will receive €133 million in 2017 to promote their products and open up new markets – €22 million more than last year.
Most of the programmes financed will be aimed at countries and regions outside the EU, such as China, South-East Asia, Japan, the Middle East and America, though there will still be some budget for promotions inside the EU.
EU farming commissioner Phil Hogan has been drumming up interest for EU agricultural products in Asia, visiting Vietnam and Indonesia recently. He said: “I was struck by the interest being shown by importers and consumers in this part of the world.
“The further expansion of our promotion programmes next year is particularly important as it will help to stimulate jobs and growth in the agri-food sector.”
Responding to questions about whether British farmers would be entitled to bid for the cash as funded promotions will continue beyond 2019, Peter Hardwick, head of exports at AHDB said: “While we cannot be certain, it is highly likely that campaigns which run on beyond the date of exit would be covered by transitional arrangements as part of the deal.
“At present, the EU is still accepting UK applications. There may be a time when this may not be possible, but as things stand, our European partners remain confident of our involvement in submissions for promotion funding.”
Organisations can apply to bid for funding from the budget in January 2017.