Muller has increased its Muller Direct Premium price by 1ppl, citing an uplift in consumer demand in the wake of the coronavirus epidemic.
It means qualifying farmers will receive 27.25ppl from May 1.
Rob Hutchison, operations director at Muller Milk and Ingredients, said: “Following strong consumer demand for dairy products like fresh milk, yogurts and butter, the whole supply chain is currently under considerable pressure right now.
“We are facing into uncertainty, but we have a resilient supply chain and are well placed to deal with it.
“The milk that we collect from farms across Britain plays an absolutely vital role in helping to feed the nation.”
Mr Hutchison said to meet strong consumer demand, total output has increased and with demand expected to remain high coupled with the fact some staff were absent due to self-isolation, the company was looking for up to 300 additional employees.
“The extra staff will play a key role in manufacturing and delivering a range of essential dairy items.
“At this time of national crisis, the whole supply chain is really pulling together to make sure that the nutritional benefits of dairy are available to every household in the UK.”