A raft of initiatives, including a vow never to use chlorinated chicken, have been announced by Nando’s UK as part of its commitment to better chicken welfare and environmental sustainability.
Partnered with Compassion in World Farming, FAI Farms and the Soil Association, Nando’s UK is to introduce a new long-term chicken welfare policy to meet industry’s Better Chicken Commitment (BCC) by 2026.
Identifying the issues of carbon reduction and animal welfare are deeply interlinked, new measures will see a switch to slower growing breeds, collaboration to help deliver improved farming practises and supporting research into alternative chicken feeds, such as algae and insects, to reduce the impact of feed on its carbon footprint.
Nando’s UK has also said it will continue to serve 100 per cent fresh British Red Tractor assured chicken, and has never and will never use chlorinated chicken.
Colin Hill, Nando’s chief executive officer for UK and Ireland, said: “Over the last four years our sustainability initiatives have significantly reduced our carbon footprint, but today (July 27) we are launching ambitious new commitments which will set a strong example for what our industry can do to make a genuine difference.
“We are particularly proud, that with these targets, we will become the first in our industry to combine improvements in environmental sustainability with animal welfare.”
Nando’s is the latest big chain to shun chlorinated chicken, with Aldi, Sainsbury’s and Waitrose pledging never to sell chlorinated chicken in recent weeks.
The announcement also follows the launch of KFC’s first annual chicken welfare progress report, as consumers continue to drive demand for responsible sourcing and high welfare.
Further strategies hoped to help Nando’s achieve a further 50 per cent reduction in its carbon footprint and absolute zero in direct emissions by 2030 include an increase of plant-based menu items, a move to renewable energy sources and helping suppliers reduce their environmental footprint.
Dr Tracey Jones, director of food business at Compassion in World Farming, applauded Nando’s for making its commitment at a time of great uncertainty.