Calf vendors could increase returns and customer base by making sure native sired calves carry the sires’ eartag number alongside herd prefix and name.
Those sired by Hereford, Angus and Beef Shorthorn were highlighted as particular breeds of interest.
Gisburn market auctioneer Rachel Capstick said it ensured buyers finishing these animals and targeting supermarkets’ or processors’ premium schemes were not disappointed when cattle were slaughtered and the provenance of the sire could not be verified.
For a finisher, Mrs Capstick added native provenance could add around £100 to the value of an in-spec carcase which had been targeted at a specific premium scheme.
She said: “We do get Hereford and Angus calves coming through with just a name written on the passport. And while the vendor quite genuinely declares the calf to be by a named sire, the premium schemes require more positive verification and in particular, the sire’s full details including tag number.
“I do try and emphasise this and most regular vendors are aware of it, but there are still those who do not capitalise on what they are selling.
“I am certainly not saying it makes a poor calf into a better one, but simply that it helps maximise the value whatever the calf, and it can build trust with regular buyers.”