Farmers and dog owners have joined forces to spearhead a campaign to remind people to keep their dogs on a lead in the countryside.
A new educational film entitled ’Livestock, Education and Dogs’ or LEAD, has been launched thanks to farmers and North Wales Police.
The idea for the film came from Welsh hill farmer, Gareth Wyn Jones and the Welsh Rural Crime Team, headed up by Sgt Rob Taylor.
Mr Jones said the need for action came after being inundated with pictures of animals which had been savaged in dog attacks.
Speaking to Farmers Guardian, Mr Jones said: "People send me photos of animals which have been attacked by dogs; not just sheep, but cows and horses as well.
"I was doing some filming with a production company at the time, and decided to mention mine and Rob’s [Taylor] idea.
"Next thing we know, we have made an educational video to post around social media, and I have a feeling it will go viral.
"Things have got to change and this is an avenue which hadn’t been explored yet."
The video, which was put together by Skyweb Media and Fassen8 Productions, has had no funding and Mr Jones added ’ it has been done for free from everyone, just because we need to share the message’.
"We have captured the views from all sides of the story, the farmer, the law, the vets and even the dog owners who’s pets have had to be put down after attacking sheep," explained Mr Jones.
"It’s an emotional film helping to give everyone a true understanding of the consequences of allowing dogs to roam free in the countryside.
"The aim is to get the message out there that the countryside can be a much happier place if we all work together."
Following the launch of the film on Thursday, LEAD will go to schools, community and walkers’ groups to help spread the message, as well as being posted on YouTube and other social media channels.
Will Davies from Skyweb Media said through shooting the film they have ’seen and heard first hand the devastation which can be caused by dogs running loose in the countryside’.
He said: "Livelihoods can be put under strain but there is also the impact on families who run the risk of losing a much-loved family pet.
"The message is simple - for everyone’s sake, keep your dog on a lead."