New production agreement will see ArmaTrac tractors made in Africa
Partnering with GIAD, one of Africa’s largest industrial enterprises, ArmaTrac has signed a licensing agreement for the African company to produce its tractors.
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James Rickard
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ArmaTrac, which was first exported to Bulgaria in 2007, is now present in 33 countries on three continents.
Key markets around the world include Turkey, Japan, Portugal, Israel and the UK, with the firm’s ambitions showing no signs of wavering.
This is reinforced by its latest move which has seen it take a major step towards becoming a global brand and has licensed GIAD, one of Africa’s largest industrial enterprises, to produce its tractors.
ArmaTrac, the export brand of Erkunt Tractor Industries was founded in 2003 in Turkey. Within six years it managed to achieve third place in the Turkish agricultural machinery market, among 31 companies.
Having worked with GIAD since 2009 as a distributor, the new production agreement will allow the Turkish company to strengthen its position on the African continent. In doing so, Erkunt also becomes the first manufacturer in Turkey to licence abroad.
Mrs Zeynep Erkunt Armagan, chairperson of Erkunt Tractor says; “Sudan, which is one of the fastest developing countries of the African continent, has a great potential for the agricultural sector. We consider Sudan as a very stable market since 2009 and keep it as our priority among our target markets.
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“With the production of our ArmaTrac tractors in Sudan, we are going to take important steps not only in Sudanese market, but also in the market of 19 countries in the Common Market for Eastern and Southern Africa.
“I hope that this agreement we signed for Africa is going to contribute to new license agreements in other countries.”
Closer to home, ArmaTrac is represented by 27 dealers across the UK and Ireland (see panel), with ambitions to add to that list with further coverage of England in the Hampshire, Wiltshire and south coast regions, and up to five more dealers in Scotland.
Anyone interested in a dealership needs to hold range of ArmaTrac tractors in Stock, have suitable workshop facilities, hold parts and service kits, dedicated ArmaTrac personnel, and attend regional shows and exhibitions.
Scottish dealers can contact Dougie (AS Scotland) directly. In the remaining English regions any interested party can contact Ray McNally on 01217 400 194.
Number of ArmaTrac dealerships
- England: 16
- Wales: 3
- Scotland: 2
- Northern Ireland: 1
- Republic of Ireland: 5
- Total: 27
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