Beef Up Our Future is the theme of the National Beef Association (NBA) Beef Expo which will be held at Shrewsbury Livestock Auction market, Shrewsbury, on May 25.
The event will focus on how farmers can harness innovation to improve efficiencies and future-proof their businesses for post-Brexit Britain.
Technical seminars and debates will focus on this theme, investigating how the industry can work together to make farms and supply chains more economically viable, integrated and transparent as we prepare to leave the EU.
Beef Expo is a major showcase for pedigree and commercial breed societies who want to promote the quality of their cattle and at its heart is the National Commercial Cattle Show (NCCS), with £6,000 of prize money on offer.
Judging the native and continental classes and the supreme championships will be Neil Slack, Cumbria, a previous supreme champion winner at Hexham Beef Expo.
Well-known exhibitor and judge of commercial cattle across the UK, Michael Alford, of Foxhill pedigree Limousins, Devon, will be judging the baby beef classes, baby championship and young handler classes.
Julie Sedgwick, cattle show organiser says: “We look forward to bringing the NCCS to Shrewsbury this year. Both judges are well respected and have won major championships at national commercial cattle shows in Great Britain and they are a great asset to the show.”
The South Devons will once again hold their Technical Performance Championships after the success of its debut at Stoneleigh last year. This will be judged on a combination of 50 per cent inspection, and 50 per cent Breedplan performance index.
The Beef Farmer Competition is to make its debut at this year’s event. It will be open to all visitors and has a range of prizes worth more than £750, including a grass plate meter.
Farmers will have one hour to answer questions hosted on stands throughout the show including questions on carcase judging, health, estimated breeding values, calf management and a guess the weight of the animal task.
There will also be a section of prizes for entrants under 25 years old.
Where: Shrewsbury Livestock Auction Centre, Bowman Way, Shawbury Turn, Shrewsbury SY4 3DR.
When: Friday May 25, 2018
Tickets: Early bird tickets £10 (£15 on the gate). Farm tour tickets are £30 (inc VAT) for NBA members and £36 (inc VAT) for non-members and are inclusive of all transport and lunch on farm.
Industry dinner: Thursday May 24 at Netley Hall, Dorrington, Shrewsbury. Tickets £48 for NBA members or £54 for non-members (inc VAT).