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Briefing Media acquires Global Data Systems

Farmers Guardian’s parent company Briefing Media has acquired market intelligence publisher Global Data Systems (GDS).


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GDS publishes FeedInfo – the world’s leading source of news and premium intelligence for the meat, biotechnology and animal feed sectors and FlexNews – a news service for senior executives working at multinationals in the global food industry.

 

Briefing Media chief executive Neil Thackray said GDS, which was founded in 1999 and headquartered in Toulouse, France, would sit well alongside the company’s agriculture and food supply chain investment-focussed data and analytics business Agrimoney.

 

“The synergies between Briefing Media and GDS made it a clear target as part of our acquisition market mapping,” said Mr Thackray, adding it allowed Briefing Media to target an additional fast-growing and global sector of the agriculture industry.

 

Its subscription products are recognised as industry-leading and have significant potential to be developed further under Briefing Media’s ownership.

 

Mr Thackray added: “Having tracked the business for some time, its complementary platform to Agrimoney will allow us to scale, strengthen our international reach and deepen our knowledge in some critical sectors of the global agribusiness industry.

 

“GDS is heavily entrenched in its customers’ workflows, which can be seen from the business’s premium subscription rates and extremely high customer retention levels.”

 

GDS is Briefing Media’s first acquisition since Lyceum Capital’s investment in July 2015.

 

Daniel Adler, partner at Lyceum Capital and board member of Briefing Media added: “GDS will allow Briefing Media to broaden the data and analytics capabilities of the Briefing Media group and we and the management team continue to source other businesses that will fortify Briefing Media’s news and data offering.”

 

The deal has been funded by RBS and Lyceum Capital.


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