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Co-op signs NFU fruit and veg pledge

Co-op made the announcement at its farming conference in Manchester

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Co-op signs NFU fruit and veg pledge #growingpioneers

Co-op has announced it has signed up to the National Farmers Union at its farming conference today (September 20) in Manchester.

 

The pledge requires retailers to commit to fair treatment of suppliers, advance planning on promotions and a commitment to increasing the amount of British produce it stocks.

 

Co-op has also committed to only stock British pork and lamb all year round from May 2017.

 

Michael Fletcher, the Co-op’s commercial director, said: “We know our customers care about the provenance of their food and are keen to champion British products wherever they can.

 

“By signing up to this charter, we’re giving them further assurance on the transparency of our supply chains and making it easier than ever for them to support British farmers and growers.”

 

Commitment

 

Guy Poskitt, NFU Horticulture Board Vice Chairman, said: “In a week that saw farmers and politicians come together in Westminster to Back British Farming, the Co-op’s commitment to our industry shines through.

 

“It is a real step forward when a retailer makes two commitments to British farming in one week.

 

“With Co-op’s Fruit and Veg commitment, our British growers have a bright and prosperous future, one that they can thrive on and one that continues to offer British consumers high quality great British food.”

 

Matt Hood, trading director for fresh and frozen at Co-op said: "We are not the first to sign up to it. But we can be the first to do it properly.

 

"We believe we can tick the boxes of all the things NFU ask for."


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