Farmers Guardian
News
Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored

DataHub

DataHub

Auction Finder

Auction Finder

LAMMA 2020

LAMMA 2020

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

‘Fake milk’ highlights need to promote health benefits of cow’s milk

A farmer has said the industry is right to be cautious about work by an American start-up to replicate the formula of cow’s milk using age-old fermentation techniques. 

TwitterFacebook
Share This

‘Fake milk’ highlights need to promote health benefits of cow’s milk

Perfect Day, a California-based company, is crafting dairy protein in its exact form using biotechnology to extract casein and whey – not formerly ever found or used in alternative milks – through a type of microflora, an encompassing term for tiny organisms which include yeast, bacteria, fungi and others.

 

The company claims it has found ‘the very same blueprint, in the form of DNA, which cows use every day’.


Read More

‘I’ve met many a vegan who will explain the atrocities of the dairy industry having never seen a farm’‘I’ve met many a vegan who will explain the atrocities of the dairy industry having never seen a farm’
Backbone of Britain: The great milkman revival as the legacy lives onBackbone of Britain: The great milkman revival as the legacy lives on

Whilst it admitted it was not against sustainable dairy farming practices and small family farms, it said it was looking to provide an alternative to ‘unsustainable and unethical’ practices, often found in factory farms.

 

Cheshire dairy farmer Andy Venables, who is behind Mission 4 Milk, a marketing campaign to communicate the health benefits of milk, said the initiative highlighted the need for the British dairy industry to be proactive and market the nutritional benefits of cow’s milk.

 

Nutritious

He said: “I would say there is a strong argument that this highlights how much milk is seen as a great and nutritious product if people are trying to recreate it in a test tube.

 

“We could look at this and think it is far-fetched and never going to happen, but we thought that about milk alternatives 10 years ago. This is feasible and it could become a competitor in the future.”

Although veganism is only still a small percentage of the UK, Mr Venables said he felt the biggest threat to the industry was consumers who were switching to non-dairy for the perceived health benefits, for example people who were not switching to a fully vegan diet but who had maybe moved from semi-skimmed milk to skimmed, and were now drinking soya.

 

“It really highlights how much we need to be pushing our industry now,” Mr Venables said.

 

“Cow’s milk is still one of the most natural products you can have and is full of vitamins and minerals, which is why they are investing so much money into this type of research.

 

“We need to be proactive and make sure consumers are making an informed decision about their milk choices.”

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS