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Farmer launches campaign to ‘send a united message’ that #farmingcares

The campaign is an initiative to shed positive light on the industry and highlight the benefits British farmers bring to not just food production, but also the British countryside and biodiversity.

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Farmer launches campaign to ‘send a positive and united message’ that #farmingcares

A first generation farmer is urging the sector to back his new #farmingcares social media campaign to ‘send a positive and united message’ to the general public.


David Exwood, mixed farmer and NFU South East regional chairman, said he hoped it would reverse people’s ‘outdated and often misleading’ perception of farming.

 

 

The campaign is an initiative to shed positive light on the industry and highlight the benefits British farmers bring to not just food production, but also the British countryside and biodiversity.


Farmers have been getting behind the campaign following the controversial BBC documentary ‘Meat: A Threat To Our Planet?’, which was aired on Monday night (November 25).


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They aim to fight back against mistruths and shine a light on their own farming practices to better public perception around environmental and animal welfare standards in the UK.

 

Positive story

Mr Exwood said: “We know how much farming cares. We care for the environment, the animals on the farm, our soils, the food we produce, the communities we live in and the people we work with.

 

 

“There are so many ways that everyone has a positive story to tell about the extra things they do for the places they live and work in.”


He urged farmers to adopt the #farmingcares hashtag and share examples on social media ‘of all the unseen ways we care that tells the real story of UK agriculture’.


“Let’s tell a united story that we can share with the British people,” he added.

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