Farmers Guardian’s parent company, Briefing Media, has announced a significant strategic investment and partnership with US-based Urner Barry Publications Inc.
Urner Barry is a 160-year old business information and price-reporting agency specialising in the protein markets.
Its market-leading digital service COMTELL provides accurate and unbiased price quotes, news and analysis for the red meat, poultry, egg and seafood markets.
Urner Barry is based in New Jersey and the deal announced forms an alliance between two very complementary businesses.
The combination of Briefing Media’s agribusiness analyst, sales and marketing operations across Europe with Urner Barry’s similar strength in the Americas creates a powerful global platform for the combined business.
Rory Brown, Briefing Media Co-founder, who heads up the Feedinfo business said: "We are excited about working with the Urner Barry team to further develop our pricing and analysis service across the globe and provide even better business-critical information to our customers."
Commenting on the deal Briefing Media’s CEO, Neil Thackray said: “We have been great admirers of Urner Barry and the work that Paul and Rick Brown and Mike O’Shaughnessy have done. We are very excited about the prospects of working with them and their team to create a great future for our two businesses together. “
Urner Barry’s President, Paul Brown Jr. added: “Briefing Media is a natural partner for Urner Barry as we share the same passion to provide timely accurate and unbiased information with integrity to the agricultural sector.
"The relationship with Briefing Media enables Urner Barry to innovate and provide new tools which help our clients make better, more informed decisions.
"The investment will allow our highly experienced staff to increase our breadth of market coverage by leveraging the global reach of our new partners.”