The countryside is changing colour this summer as farmers swap their usual bale wrap for a pink edition.
A limited amount of Volac’s special pink bale wrap is being sold, with Breakthrough Breast Cancer and Breast Cancer Campaign charities benefiting from a donation for every roll sold.
Jeannie Everington of Volac, the manufacturer of the wrap explained how the colourful alternative started in New Zealand last year.
She said: "The pink bale story began last year in New Zealand when the bale wrap manufacturing company, Trioplast responded to a distributor’s request for support to raise money for breast cancer research.
"Since many women work within agriculture they wanted to raise awareness of breast cancer in the countryside and what better way to visualise it than with pink bales in the fields? We are delighted that Volac has had the opportunity to spearhead pink Topwrap in Britain, and at the same time, enable us to support two of the UK’s leading breast cancer charities.”