The Lamma Show is set to build on its reputation as the UK’s largest agricultural event dedicated to showcasing machinery and technology, when it returns to the National Exhibition Centre in Birmingham next January.
Over 95 per cent of stand space has already been sold for the 2020 event, following the success of Lamma’s NEC debut earlier this year.
In addition, the event will also host a new feature, Farming 4.0 (see panel below), highlighting the knowledge, talent and appetite for innovative technology that exists in UK Agriculture. A big aim of this new area is to encourage new blood which the sector needs to help underpin its future, says organisers.
AgriBriefing group events director Elisabeth Mork-Eidem says; “The overriding feedback was that the new indoor venue proved ideal for a national event of this size and stature, showing our agricultural sector in the best possible light.
“This has been underpinned by the highly encouraging uptake of stand space for the 2020 event. In all, 11 halls at the NEC are set to host more than 700 exhibitors.”
Lamma’20 will take place at the NEC on Tuesday 7th and Wednesday 8th January 2020. Parking and entry to the event are free.
To help make the most of your time at Lamma’20, visitors are being asked to register in advance at www.lammashow.com. Badges will be emailed automatically within a few minutes of completing the form, enabling visitors to walk straight into the show when doors open.
Advance registration is not compulsory, visitors can register at the entrance but may face a delay entering the event. For further Lamma information see www.lammashow.com
To help address the needs of younger people entering the industry, Lamma’20 is launching a new zone, Farming 4.0. It aims to encourage new talent into agriculture, challenging the outdated perceptions of working in agriculture and educating new entrants about all avenues of farming, including technology, robotics and digitisation.
Ms Mork-Eidem says; “The zone will cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago.”
Alex Macdonald-Smith of aerial data specialist Drone-Ag says; "It is great to see a big show like Lamma dedicating itself in part to the next agricultural revolution with the new Farming 4.0 zone.
“Drone Ag is going to be releasing Skippy Scout soon, and we are very excited to be showing off this brand new technology within a dedicated zone."