With fresh Welsh Government funding of £400,000 over the coming 12 months Hybu Cig Cymru (HCC), the Wales-based red meat promotion agency, is setting its sights on boosting demand for Welsh Lamb at home and abroad.
“We are also hopeful we will soon be able to export to the USA and to more countries in the Middle East,” HCC’s chairman, Dai Davies, told a breakfast reception on the opening day of the Royal Welsh Show.
“Wales is the largest sheep producing region in Europe and the largest exporter in volume not only to the EU but also to third countries,” he said.
“We are therefore pleased to have received a second tranche of funding to further develop our export trade, particularly to Scandinavia which we believe offers great potential to our exporters.
“We are also grateful to the Welsh Government for their £400,000 investment through enhanced funding over the last year.
“Our analysis shows that this has resulted in a huge £6.1 million return from the international marketplace, which is excellent news for the Welsh economy.”
Mr Davies said there was no doubt that HCC’s involvement with EID Cymru would also boost demand for Welsh Lamb both at home and abroad.
EID Cymru is a new Welsh sheep electronic recording system and database and enables sheep movements to be traced through the supply chain, providing Wales with a robust movement and traceability system.
“I feel confident this is a development that will be welcomed by the industry,” said Mr Davies.
“Once fully operational, EID Cymru will play an important role in providing both domestic and international buyers with additional reassurance over the traceability and provenance of Welsh Lamb.”