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‘High-quality lamb all year round’ - Waitrose lamb to be all-British in 2021

The long lead-time will allow Waitrose to increase lamb production from existing and new producers.

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Waitrose lamb to be all-British in 2021

Supermarket Waitrose is planning to source all its own-label fresh and frozen lamb from Britain year-round by the summer of 2021.

 

Its fresh chicken, pork, beef, eggs and liquid milk are already 100 per cent British.

 

The long lead-time will allow Waitrose to increase lamb production from existing and new producers.

 

In the past, the company has some New Zealand lamb in the winter.


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“We are constantly looking at ways to innovate our product and are actively looking to partner with new lamb producers around Britain to ensure we continue to offer great-tasting, high-quality lamb all year round,” said Tor Harris, head of agriculture at Waitrose.

% of British lamb in main supermarkets by month (2019)

January

June

August

Total

81

70

84

Aldi

100

100

100

Co-op

100

100

100

Morrisons

100

100

100

M&S

96

99

88

Budgens

100

82

84

Sainsbury's

98

53

96

Tesco

86

83

78

Waitrose

56

87

100

Lidl

100

17

76

Asda

46

36

47

Iceland

50

16

12

Source: AHDB

According to AHDB research, 100 per cent of Waitrose lamb was British in August this year, but only 56 per cent in January.

 

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Aldi, the Co-op and Morrisons already have a 100 per cent British lamb policy. Less than half of Asda’s lamb is British, while just 12 per cent was British in Iceland stores in August.

 

NFU livestock board chairman Richard Findlay said: “The Waitrose announcement will provide a welcome boost for the UK sheep sector at a time when our future trading relationship is uncertain.

 

“It means the public have more opportunity to buy British, locally-produced lamb reared to some of the highest and environmentally sustainable standards in the world.

 

“We know from a recent IGD/AHDB survey that almost 70 per cent of shoppers want to see more British food on supermarket shelves.”

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