Farmers and industry chiefs from across the UK are to unite to highlight the stringent standards British food is produced to as part of Red Tractor Week.
Events will take place at major supermarkets up and down the country to enable producers and industry groups to talk to the public about how British food is produced, backed up by a huge on-pack sticker promotion.
This year the event kick starts the Celebrate Great British Food campaign which runs throughout autumn.
Announced in April – and backed by UK Government – the programme of activity sees a whole range of farming organisations coming together with a clear message to consumers to look for the Red Tractor when they buy their food.
Events include the NFU’s Back British Farming Day on September 14, British Food Fortnight, which starts on September 17, and British Sausage Week which gets underway on October 31.
Andrew Blenkiron, Suffolk farmer and vice-chairman of Assured Food Standards, said: “Everyone has played their part to make sure the farming industry is united behind a single, simple message to consumers which is to support Red Tractor food.
“This autumn’s coordinated campaign of activity gives the farming and food industry a huge opportunity to communicate the values of British food.
“People will be able to get an even better understanding of the standards which British farming adheres to, further increasing consumer loyalty and the purchasing of Red Tractor labelled products.”
Members of the NFU, NFU Scotland and Ladies in Pigs will ensure a strong presence at in-store retailer events up and down the country during Red Tractor Week, while AHDB will feature the on-pack sticker promotion in television advertising during its four-week beef and lamb mini-roast campaign, starting in mid-October.
Further support is being provided by the National Federation of Young Farmers’ Clubs, National Pig Association, Ladies in Beef and the National Sheep Association.
For more information and to find out how to get involved visit www.redtractor.org.uk/redtractorweek.