An ‘open’ and ‘honest’ review of KFC’s poultry supply chain has been launched to help hold the fast food giant and their suppliers accountable on chicken welfare.
Carried out by independent auditors FAI Farms, the report tracks more than 350 chicken farms across 34 suppliers, and outlines seven steps of the audit process to be used as a benchmark to track future progress.
It comes as consumers continue to drive demand for responsible sourcing and high welfare, with KFC signing the Better Chicken Commitment (BCC) in 2019 and adopting a programme of change to improve their supply chain.
Paula MacKenzie, general manager of KFC UK & Ireland, said: “We aim to serve the most delicious chicken, freshly prepared by hand in our restaurants, sourced from birds that have had a good life.
“Signing up to the Better Chicken Commitment last year was a huge step for us - and now this first edition of our annual progress report allows us to document our ongoing journey towards ever-improving chicken welfare.
“This report sends a clear message to everyone – our suppliers, our teams and our stakeholders – on exactly what we are looking for in terms of welfare improvement.
“We know that what gets measured gets managed, and the figures in this report represent a solid benchmark against which we can track our future progress.”
The fast-food giant has also invested more than £750,000 on its welfare auditing programme, with a new state-of-the-art welfare tool hoped to raise standards and drive improvements through real-time feedback to suppliers.
Recent years has seen the company work with NGOs and trusted partners to shape its policies, with Dr Tracey Jones, global director of food business at Compassion in World Farming, branding the report as a shining example of leadership to improving the lives of millions of farm animals in the supply chain.
Ms Jones said: “It is great to see how transparent the business has been in providing valuable information and highlighting areas for improvement.
“Animal welfare is no longer an abstract issue and now more than ever people understand the importance of improving the lives of chickens and we applaud KFC for doing right for its chickens and continuously improving its welfare standards.”