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Lamb volume sales under pressure as consumers search for time-saving dishes

A drop in sales of roasting leg and shoulder joints had a big impact, according to AHDB. 


Lauren   Dean

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Lauren   Dean
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Lamb volume sales under pressure as consumers search for time-saving dishes

Customer spend on lamb has come under significant strain after volume sales fell away by one-tenth in the year leading up to December 3 2017.

 

Latest figures from AHDB and Kantar Worldpanel confirmed total sales volume in Britain were down 9.8 per cent year on year to 67.9m kilograms, with ‘heavy meat and two veg type cuts’ having a significant impact on margins.

 

Lamb shoulder fell 16.4 per cent year on year to 6.7m kg whilst lamb leg sales dropped 12.5 per cent to 26.9m kg.


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Actual spend (£000) Yr on yr % change Actual volume (000kg) Yr on yr % change
Lamb 594,595 -4.8 67,875 -9.8
Lamb chops/ steaks 186,093 -6.7 17,818 -8.5
Lamb leg roasting joint 210,665 -5.2 26,948 -12.5
Lamb shoulder roasting joint 56,456 -9.0 6,722 -16.4
Lamb mince 52,406 3.8 7,638 -1.5
Lamb stewing 29,545 -9.4 2,697 -15.7
Lamb other 59,430 2.7 6,052 0.9

source: AHDB and Kantar Worldpanel

 

The figures highlighted a fall in spend in almost every category of lamb, with only mince achieving a 3.8 per cent spend increase and ‘lamb other’ up 2.7 per cent.

 

Stewart Batchelor, AHDB retail insight analyst, said: “Driving this change are shifts in consumer behaviour that affect the way food is bought and consumed.

 

Shopping habits

“Consumers are increasingly trying to save time, until now lamb has not readily been found in the growing fresh and frozen ready meal market.

 

“Savvy shopping habits persist in the UK and the relatively high price-point of lamb means it is not perceived to be good value.

 

“Also, cuisine from China, Italy and Mexico is increasingly important, popular dishes like lasagne, chilli and stir-fry do not usually include lamb.”

FG subs FINAL 2017

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