Non-Chinese Asian markets could provide major opportunities for British red meat exports, an online AHDB seminar heard.
While China remains the dominant market in the region, Taiwan, Singapore and Vietnam are also major buyers, according to Rupert Claxton, the meat director of consultancy GIRA.
He said Vietnam was the latest country in the region to be hit by African swine fever (ASF), with predictions of a halving in production this year because of the disease.
“We predict it could take a decade for the country’s pork sector to recover,” he said.
“Therefore, there is a real opportunity to potentially increase volumes over the next five to 10 years."
Although 90 per cent of Chinese workers have gone back to work, the country is still feeling the impact of coronavirus, said Mr Claxton, with restaurant trade down by as much as 40 per cent on pre-virus levels and a very competitive market for international meat suppliers.
According to AHDB, the UK exported £1.5 billion worth of pork, beef and lamb in 2019.