Young farmers have been urged to ‘make your mark’ when promoting the industry online.
Young farmers grilled the Agri-forum panellists on how to avoid ‘preaching to the choir’ and spoke of a battle with what they called the farming bubble.
Co-founder of @AgrichatUK and social media guru Simon Haley said within the analytics features in all social media platforms users can pinpoint its location and schedule a tweet to go out to people within a specific radius of where they are.
“If we know what hashtags they are talking about, we can get a message direct to those people. They do not know we are targeting them it just appears on their feed,” he said.
“Dive a bit deeper. Let’s be clever about these things because just putting a message out there is a massive echo chamber that just filters and flutters away into the ether.”
Alexia Smith, founder of British Food Fortnight echoed the claims and said the bubble was ‘one of the real traps’ of social media.
She said: “I am singing hallelujah when I hear what you are saying.
“We are totally in our bubble and the farming sector are as guilty of that if not more than many at lobbying things. We have to get out there.”
The importance of engaging with an online personality and promoting a brand online was also high on the agenda in the agri-forum but Mr Haley said users must always have a strategy.
He said social media was ‘not a fad anymore’.
“If your audience is on snapchat and Instagram, why wouldn’t you be on there?”, he added.
“It is understanding whether it is for personal use or business use, or projecting yourself professionally – where is your audience?”
AHDB chief executive Jane King agreed, pushing Brexit as an opportunity to push the British brand.
She added: “We need to get much better and much sharper at getting ahead of the curb giving young farmers the information you need to get ready to better understand what consumers will want and will trust.”