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Massey Ferguson sets expansion wheels in motion

Massey Ferguson recently held the opening ceremony for its new facility Beauvais 3, while at the same time revealing its strategy for expansion. Alex Heath reports.

Aiming take back control of its ‘just in time’ parts delivery service for its two existing production sites Massey Ferguson recently held the opening of its new logistics centre Beauvais 3.

 

Instead of relying on outside sources for deliveries, the new site allows the company to compile parts needed for the days production run, less than a mile away from the two factories, reducing factory downtime from missed deliveries.


The new facility is principally a warehouse and distribution centre, receiving 60 truckloads of components per day, which are catalogued, stored and released when the factories request them.


The latest technology has been integrated in to the 30,000sq.m logistics centre, including finger mounted barcode scanners, automatically-guided vehicles and drones for stock checking.


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Making simple tasks more efficient the EyeSee drone is autonomous, working its way up and down the buildings scanning and making an inventory of items on the pallet racking. A camera takes detailed images of the parts and boxes, to assess the condition, saving labour for mundane tasks.


The new site has created over 100 new jobs, with a build cost of €11 million. This is part of the €300 million invested into Massey Ferguson at Beauvais in the past six years.

MF future plans

Beauvais 3 stats

  • 30,000sq.m of indoor space
  • 6 months to reconfigure
  • 72,400-man hours to complete
  • 1,000 tonnes of concrete laid
  • 60 truckloads of parts in and out per day
  • €11 million investment in site
  • 20,000 components stored

While the event was a celebration of what had been achieved at Beauvais 3, a tangible determination on future projects and expansions was evident. MF and Agco announced plans for the purchase of land and buildings between the Beauvais 1 and 3 sites, creating a 54ha production site, stating the 15.7ha plot whichice cream manufacturer, Froneri owns, as its next intended acquisition.


Thierry Lhotte, MF’s vice-president and managing director for Europe and Middle East said; “Beauvais 3 is the first step in ‘MF Growing Together 5’ - the brand’s five-year growth strategy. “Located immediately between the new Beauvais 3 logistic centre and the main assembly plant, the Froneri site presents opportunities for Agco and Massey Ferguson to implement growth plans, previously limited by a lack of space.”

 

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The growth programme Mr Lhotte talked about at the event ultimately aims to be producing 18,000 tractors per year with 15 per cent of the Europe and Middle East market share by 2027. As seen in the latest Agricultural Engineers Association registration figures recently released, the company is already making strides towards its target in the UK, seeing a 2.6 per cent rise in market share to 14.5% in 2017, with 1,972 tractors registered.


The new site yet to be named, but 2 to 1 odds on it being labelled Beauvais 4, will also support the introduction of new activities through what Agco calls vertical integration, by re-structuring outsourced operations. This includes pre-delivery inspections, a tractor customisation workshop and even bringing some of its suppliers in-house, increasing the efficiency of manufacture, something the company is keen to stress is vital to its growth.


While the company is looking at reducing its production costs by effectively having all build elements under one roof, it is eager to be perceived as the number one brand for quality and choice. Mr Lhotte says this is the way that MF will be sustainable and competitive on an increasingly crowded global stage.

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