FG BUY&SELL        FARMERS WEATHER       ARABLE FARMING        DAIRY FARMER      FARMERS GUARDIAN        AGRIMONEY        OUR EVENTS        MEMBERSHIP BENEFITS        BLOGS        MORE FROM US

You are viewing 1 of your 2 free articles

You’ll need to join us by becoming a member to gain more access.
Already a Member?

Login Join us now

Morrisons increases own brand and Milk For Farmers retail prices

News
The retailer has confirmed it will increase prices paid to dairy farmers across its own brand fresh milk and Milk For Farmers brand
Twitter Facebook
Morrisons Milk For Farmers brand has prompted a mixed reaction from farmers since its introduction
Morrisons Milk For Farmers brand has prompted a mixed reaction from farmers since its introduction

Morrisons has announced an increase in the price it pays farmers across its own brand fresh milk and Milk For Farmers brand.

 

The retailer will increase the retail price for its standard four pint offering from 89p to £1 and its Milk For Farmers four pint offering from £1.12 to £1.23. This move means the Milk For Farmers range retains its 23p premium on a four pint bottle.

 

Rick Bourne, Morrisons dairy director, said: “We believe customers are now ready to pay a little extra to support the dairy sector."

 

He added the Milk For Farmers range had been three times more popular than Evian water in stores.

 

Morrisons Milk For Farmers brand has caused a mixed response from the industry since its introduction in summer. In November the retailer came under fire when it emerged only a quarter of the premium would go back to UK producers.

 

But yesterday’s price move was welcomed by the NFU. Dairy board chairman Rob Harrison said: "Today’s announcement by Morrisons is good news and moved them up the table in the support they provide farmers.

 

"However, there are still a few retailers languishing behind on the support they provide to guarantee high quality British dairy products every day of the year."

 

He also called for improved support to the cheese sector, claiming only half of the UK’s total milk volume was going into liquid milk.

 

He said: "A real issue, as seen by the recent farmgate price drops from a number of cheddar producers, is cheese.

 

"We need to arrest the falling consumption of British cheese and we urge retailers and food service to do their bit in promoting this vital part of the sector in the run up to Christmas and into 2016."

Twitter Facebook
Rating (0 vote/s)
Post a Comment
To see comments and join in the conversation please log in.

More News

Half of farmers lose TB cross-compliance appeals

More than half of all farmers who lodged an appeal against imposed fines for overdue TB tests in Wales have been rejected.

Making tax digital dropped from Finance Bill - Farming chiefs welcome news

Government have dropped some ‘contentious measures’ as it looks to ensure the Bill is passed before May 2.

'These extreme views aren’t shared' - public rejects anti-farming vegan campaigns

Over half of the public were less likely to become vegan as a result of recent advertising in the national press.

Farmers unlikely to receive thousands owed after abattoir collapse

A Pembrokeshire farm was owed £107,445 following Emcol 2008’s collapse

Arla announces milk price drop - but maintains UK price

The Arla Foods amba price will drop but the UK price will be ’balanced’ by expected future benefits from currency.
FG Insight and FGInsight.com are trademarks of Briefing Media Ltd.
Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of Briefing Media Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2016 by Briefing Media Limited. All rights reserved.
RSS news feeds