The Pasture-fed Livestock Association (PFLA) has appointed Bill Wiggin as its new chairman.
Mr Wiggin, a beef farmer from Ross-on-Wye, Hereford, is an MP for the constituency of North Herefordshire.
Mr Wiggin says: “I welcome the opportunity to join a group of innovative farmers who are producing high quality food in a truly sustainable way.”
The Association is based around the ethos that ruminant animals, fed their natural diet of grazed grass and accompanying herbs and legumes, produce a higher quality product, have a lower impact on the environment and benefit from a higher standard of welfare.
The PFLA claims purely pasture-fed livestock deliver produce that is higher in omega-3 fatty acids, vitamin E and is lower in overall fat, along with many other benefits.
They promote the use of legumes such as clover to fix nitrogen and supply vital protein in the diet, rather than using synthetic fertilisers and concentrate feeds.
The standards also ensure livestock are free to graze at all times when soil and climate conditions allow, usually dictating the need for lower stocking rates.
Mr Wiggin has been breeding Hereford cattle for 12 years and farms 20 suckler cows and heifers.