Farmers Weather will see a new, in-depth video forecast launched online at lunch time every day at www.farmersweather.co.uk.
The new service will be a detailed look at the UK’s weather forecast, explained Farmers Guardian editor Emma Penny.
She said: “We know many farmers watch Sunday night’s Countryfile forecast to see the week ahead. Our new service will be aiming to provide that level of detail, and more, every day, to help farmers better plan ahead.
“By launching the new forecast at lunchtime every day, we are using the very latest computer model information – this will be the most up-to-date farmers weather forecast available. It will cover tomorrow’s forecast, up to the next seven to 10 days and will look in-depth at what is happening.”
Farmers Weather is being presented by Dr Simon Keeling, who said he is a ‘self-confessed weather anorak’.
He is a Fellow of the Royal Meterological Society, has completed a PhD in forecasting and presented the weather on GMTV. Dr Keeling now broadcasts and trains weather people for the BBC and other television stations as well as specialising in providing accurate, in-depth weather forecasts for many industries.
Dr Keeling said: “For too long farmers have had to rely on forecasts which are not attuned to their needs. We are aiming to provide an interpretation of what is happening with weather patterns so producers can plan work more accurately.”
Farmers Weather relies on information from more than 20 worldwide meteorological computer models which becomes available by 11am every morning, explained Dr Keeling.
“We use a vast amount of data from the world’s leading atmospheric computer models, but the crucial thing is that we will be interpreting what the outputs mean for farmers.”
The aim is for the video forecasts to be online by 12.30pm every day, seven days a week, though there may be some initial issues which may delay timings a little. Dr Keeling is also writing a new weekly weather column in Farmers Guardian, while a premium rate weather forecasting line is also available for anyone seeking a forecast specifically for their farm.
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