A new film highlighting the benefits of buying and eating 100 per cent grass-fed meat and dairy has been launched to help inform consumers make more informed choices.
The short video offers a ‘Day in the Life’ of certified Pasture for Life farming family Jonty and Mel Brunyee of Conygree Farm, based on the National Trust’s Sherborne Estate near Northleach in the Cotswolds.
It shows how pasture fed animals contribute to a thriving landscape and healthy soil, coupled with abundant wildlife, happy and relaxed cattle and the ‘best meat and milk you can buy.’
“Creating consumer demand for Pasture for Life food, with its nutritionally superior attributes over food from grain-fed animals, is now one of our chief goals, and will support farmers choosing to farm this way,” said the Pasture-Fed Livestock Association’s Russ Carrington.
“We want to let people know how and why 100 per cent grass-fed animals produce such great food - with more good fats, a healthier balance of omega 3 and omega 6 fatty acids and more vitamins and minerals, as well as having a unique flavour and taste reflecting the landscape where they lived.
“Then we want them to ask for certified Pasture for Life’ foods as this is the only guarantee the animals have never been fed any grain.
The new film can also be watched at www.pastureforlife.org.uk&source=gmail&ust=1565345756380000&usg=AFQjCNFv8zQQ2UuVl9o3n4C1wISBzSoKgw">www.pastureforlife.org.uk.