21 Aug 2018
One-third of children not aware milk comes from cows - and others think they’re the size of double-decker buses
Unbelievable answers from young children about dairy cows have yet again baffled farmers.
Lauren Dean
New research from a Cadbury Dairy Milk Buttons survey showed a shocking lack of knowledge from youngsters about the origin of milk.
Of the 1,500 four to eight-year-olds questioned, one-third did not know that milk was the produce of a cow and 18 per cent thought milk came straight from the fridge or supermarket.
Read More
Facts + figures
- One-third of children are not aware that milk comes from cows (33%)
- Nearly two fifths of 4-year-olds think cows drink milk rather than produce it (38%)
- One in eight children from London (12%) don’t know that cows moo – with almost twice as many boys than girls being confused about what sound they make
- One in 10 believe a cow is the size of a double decker bus
- More than 10% think they’re as small as cats
A further 12 per cent of London-based children were unaware that cows moo.
The survey came in conjunction with the Cadbury Adopt a Cow campaign where Cadbury took a ‘hyper-realistic eight foot fully moo-ing’ animatronic cow to the streets of London to help children and their families understand more about the process.
Opportunity
Phil Warfield, senior brand manager for Cadbury Dairy Milk Buttons said: “We are really very proud to be able to give families the opportunity to learn more about these fascinating animals through our ‘Adopt a Cow’ program and offer the chance to come face-to-face with some of our very special Cadbury cows.
“Cows are incredibly important to use – after all, they provide us with the glass and a half of fresh British and Irish milk that goes into our delicious Cadbury Dairy Milk Buttons and we hope to excite and inspire people across the country to adopt a cow.”
The news came only days after a British Nutrition Foundation survey revealed a worrying number of youngsters thought fish fingers were made of chicken and dairy cows laid eggs.
More top stories today...
- Farmers Guardian and JCB to auction bespoke loader in aid of two charities
- Tax meat and dairy and abolish all food tariffs – farmers hit by release of two new reports
- 'There is a brighter trade' - Optimism at UK marts despite Brexit concerns
- Buyer's Guide: What to consider when checking out a used plough
Most Read
Most Recent
Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of AgriBriefing Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2018 by AgriBriefing Limited. All rights reserved.
