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21 Aug 2018
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One-third of children not aware milk comes from cows - and others think they’re the size of double-decker buses
Unbelievable answers from young children about dairy cows have yet again baffled farmers.
Lauren Dean
Lauren kicked off her print journalism career with Farmers Guardian shortly after graduating from the University of Leeds with a degree in B Load More...
Lauren Dean
Lauren kicked off her print journalism career with Farmers Guardian shortly after graduating from the University of Leeds with a degree in B Load More...
Cadbury Dairy Milk Buttons ‘Adopt A Cow’ campaign on the streets of London.
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New research from a Cadbury Dairy Milk Buttons survey showed a shocking lack of knowledge from youngsters about the origin of milk.
Of the 1,500 four to eight-year-olds questioned, one-third did not know that milk was the produce of a cow and 18 per cent thought milk came straight from the fridge or supermarket.
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Facts + figures
- One-third of children are not aware that milk comes from cows (33%)
- Nearly two fifths of 4-year-olds think cows drink milk rather than produce it (38%)
- One in eight children from London (12%) don’t know that cows moo – with almost twice as many boys than girls being confused about what sound they make
- One in 10 believe a cow is the size of a double decker bus
- More than 10% think they’re as small as cats
A further 12 per cent of London-based children were unaware that cows moo.
The survey came in conjunction with the Cadbury Adopt a Cow campaign where Cadbury took a ‘hyper-realistic eight foot fully moo-ing’ animatronic cow to the streets of London to help children and their families understand more about the process.
Opportunity
Phil Warfield, senior brand manager for Cadbury Dairy Milk Buttons said: “We are really very proud to be able to give families the opportunity to learn more about these fascinating animals through our ‘Adopt a Cow’ program and offer the chance to come face-to-face with some of our very special Cadbury cows.
“Cows are incredibly important to use – after all, they provide us with the glass and a half of fresh British and Irish milk that goes into our delicious Cadbury Dairy Milk Buttons and we hope to excite and inspire people across the country to adopt a cow.”
The news came only days after a British Nutrition Foundation survey revealed a worrying number of youngsters thought fish fingers were made of chicken and dairy cows laid eggs.
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Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of AgriBriefing Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2018 by AgriBriefing Limited. All rights reserved.
