84 per cent of coffee shop customers who drink cows’ milk wanted dairy farmers to be paid a fair price for high welfare milk.
Coffee shop customers value high welfare milk as highly as sustainable coffee beans, according to a recent YouGov poll.
While there has been an emphasis on sustainability for coffee growers in developing countries, Free Range Dairy Network director Carol Lever said milk has been ‘overlooked’.
84 per cent of respondents who chose cows’ milk in their coffee wanted beans to be sourced sustainably with a fair price paid to growers. The same proportion also wanted to see the same for milk.
And customers would be willing to pay extra for free range milk which gave a premium to farmers and guaranteed cows had been grazed for six months.
64 per cent would be willing to pay an extra 5p or more while 10 per cent were prepared to pay an extra 30p or more.
It came as the Free Range Dairy Network launched its Coffee and Cows campaign, which urged those in the coffee trade to think more about the quality and provenance of the milk they use.
Free Range Dairy Network director Carol Lever said the coffee industry had spent a long time ’building the story’ on coffee sourcing but many had overlooked milk.
“We are delighted to see that coffee lovers want to support the traditional dairy farms we represent and by choosing Pasture Promise milk, they can help us to keep cows in fields and give these farmers the badly needed recognition and reward they deserve.”
Jenni Hobbs, Cotteswold Dairy Farmer added they felt the same passion for producing great milk as coffee farmers feel about their coffee beans.
“Coffee suppliers here, have established some great initiatives to support coffee growers and their families, but UK dairy farmers are missing out when the coffee story is just about the beans.
“It should always be about sourcing well. Fair trade for milk is equally important as fair trade for coffee beans.
“Choosing Pasture Promise free range milk is a great way to support us both.”