The Prince’s Countryside Fund has awarded £20,000 to a project aimed at bridging the disconnect between farmers and the mainstream media.
The scheme, Just Farmers, was set up by journalist and broadcaster Anna Jones and already has 24 ‘graduates’ who have made a commitment to being available for interview and allowing the media on to their farms.
The grant from the Prince’s Countryside Fund will cover the cost of media coaching for 48 farmers, who will work with professional cameras and microphones, practice interview techniques with journalists and programme markers and learn how to shoot and edit short films on smart phones.
Farmers and farm workers of all kinds are being encouraged to apply for the next round of training.
Ms Jones said: “After last week’s brilliant Farming Focus from the BBC, we have got to keep the momentum going.
“This grant will help individual farmers, from all sectors and systems, feel as comfortable talking to the media and urban audiences as they do in their own communities.
“I want to inspire farmers to feel proud of their story, so they can tell it again and again.”
Farmers interested in taking part in the training can download a questionnaire from the Just Farmers website.
Fill it in and email it to firstname.lastname@example.org