Redefining age of when beef is beef a win for consumers, farmers and environment

Improved production systems now meant cattle were often finished before 12 months but must be held and subsequently go out of spec.

NBA suggested eight months of age would be more appropriate.

Mr Mallon added the regulation was introduced in 1968 not for consumer information but ‘to allow different rules of intervention, as calves and adult cattle received different levels of payment’.

This meant the industry was held back by outdated definitions which were designed for subsidy payments which no longer exist, he added.

The NBA said classifying it as beef from eight months of age would raise the profitability of the beef industry by millions of pounds every year, as well as producing significantly less greenhouse gas emissions per animal.

Penalties

Mr Findlay added the rule was ‘stifling efficiency’, with producers being almost penalised for utilising the best genetics available.

He supported the suggestion of eight months, stating it should not then affect the rose veal industry.

“The chicken industry gains almost a day a year. I am not saying we will gain that much, but we will gain,” he said.

Mr Findlay said it ‘ticked every box’, reducing carbon footprint, using less feed and less water, and producing better eating quality.

He highlighted market trends were focusing on reducing carcase weights.

“I know quite a few guys who have bulls over 400kg and they are only 11 months old,” he added.